Discover the exciting world of SEO copywriting and the opportunities it brings to small businesses looking to establish their digital foothold.
SEO is the acronym for search engine optimisation. SEO copywriting is a specialised form of online writing that covers the following:
- Keywords – the words that users type into Google looking for information
- Drives users to read your online content
- Helps with your website ranking
You may be thinking: how is SEO writing different from traditional writing? Well, the main difference is the keywords. There are two types of keywords that an SEO copywriter uses and they are short-tail (For example shirt) and long-tail (For example black long sleeve shirt).
The art of SEO writing is like balancing on a tightrope. You see, using a keyword once or twice is not recognised by Google. On the other hand, peppering your content to sound repetitive or unnatural is a practice known as keyword stuffing.
Apart from keywords, there are other factors that Google looks at when it comes to ranking. For the sake of simplicity, we won’t go into detail but these factors can be divided into 2 categories: on-the-page and off-the-page. Just by implementing a few of these SEO factors, your website’s search rank will improve greatly.
Now that you know the definition, let’s take a look at 7 reasons why small businesses benefit from SEO copywriting.
1. Age of information
88% of Aussies search the internet for information on products and services. So why not address information-seeking users by providing valuable content such as e-books or blogs? Valuable content is known to influence prospects which converts them into paying customers.
2. No pay-per-click advertising
Pay-per-click is a business model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. There are numerous articles addressing the pros and cons; however, effective SEO means you shouldn’t need pay per click. The best thing about SEO is that it allows you to place your focus into other areas that are far more effective in the long-term such as organic listing.
3. Build credibility and trust
Let’s face it, Google is the most trusted search engine. When Google presents a list of answers to a search query which includes your business, you are building trust and credibility through quality content to information seeking users.
4. Increase your list of subscribers
Every business should have some form of direct marketing such as email or newsletter marketing. One SEO technique is to implement a landing page to encourage readers to subscribe to your updates. As your rankings rise, so will your subscribers because you are gaining more traffic to your website thanks to SEO.
5. Increase brand awareness
Believe it or not, 62% of Aussies won’t consider a business if they don’t have an online presence.
When it comes to addressing a buyer’s need, there are 3 stages of the customer buying cycle that we must take into account: awareness, consideration and purchase. Your brand’s awareness addresses the first and second stage of the cycle which means that your content can be of value and may attribute to a paying customer.
6. SEO is measurable
You can measure your conversions and source of conversions through specialised tools to help you address gaps in your marketing. There are plenty of programs available online, both free and paid.
7. Gain market share
Once your website is optimised, your business will gain market share. Having a website is an effective medium compared to the traditional newspaper and magazine. You will reach more users which in turn help drive customer acquisition.
All in all, there are so many benefits to optimising your website through SEO. Contact an SEO copywriter if you want to grow your digital presence today.
Do you have some SEO copy goals that you want to achieve? I’d love to help you! Send me a message at firstname.lastname@example.org.
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