• website-content-writer

    Website content writer

What Does Your Website Copy Say About Your Business or Brand?


Did you know that you have 90 seconds to make a good impression?

I don’t know about you but that’s not a lot of time.

Here’s the thing – more businesses are going digital

which means that you need to make a good

impression – quick stat.

Don’t become an afterthought to your customers.

Affordable Website Content Writer


I help you stop losing clients through the use of clever, punchy and benefit-driven copy.  

As a freelance website copywriter, I’m often asked why I’m cheaper than my competitors.

The answer is simple.

I understand that small-to-medium business owners don’t have the budget to fork out 4-5k on website copy alone.

And when you add a web developer, graphic designer and photographer into the mix – things get expensive.

My writing services are made affordable so you can achieve your website content goals without breaking the bank.  

View my portfolio for a sneak peek at my clients’ work.  

White Hat SEO Technique Only

As an SEO graduate, I use SEO copywriting techniques that comply with Google’s best practice guidelines.

This means I write copy that:

 – matches the searcher’s intent

 – does not contain keyword stuffing

 – matches the buyer’s cycle

 – uses single-focus keywords

Affordable Website Packages

Aside from the main star (the copy), you’ll be presented a word document that has everything you and your web designer needs to know: 

  • Version control table

  • Guidelines

  • Table of contents

  • Primary and secondary navigation

  • Breadcrumb trail

  • Title tag and meta description

  • Admin, CTA and mail bar

  • LHS and RHS panels (for 2 column websites)

  • Footer links and texts

Website Launch

$1,700
  • 5 pages of website copy
  • Comprehensive SEO keyword and competitor research
  • 2-hour thorough briefing
  • 2 rounds of revisions
  • Exclusive QR code access / HTTPS link to wireframe presentation of your potential website

Website Growth

$2,300
  • 7 pages of website copy
  • Comprehensive SEO keyword and competitor research
  • 2-hour thorough briefing
  • 2 rounds of revisions
  • Exclusive QR code access / HTTPS link to wireframe presentation of your potential website

Website Expansion

$3,000
  • 10 pages of website copy
  • Comprehensive SEO keyword and competitor research
  • 2-hour thorough briefing
  • 2 rounds of revisions
  • Exclusive QR code access / HTTPS link to wireframe presentation of your potential website
7 Reasons You Should Hire Me To Write Your Website Content
  • Position your products and services – effectively

  • Qualify the right type of customers – not tyre kickers

  • Help solve your client’s problems

  • Well-structured content that’s scannable

  • Clarify your ‘why’ that resonates with readers

  • Set expectations with prospective clients

  • Because a great design isn’t enough – words really do count

Liberta-Moto-Gear
Ready To Position Your Brand as the Solution?

Hi, I'm Toni Wells

Toni Wells Copywriter

I’m a friendly and experienced Brisbane-based copywriter helping businesses and brands by positioning them as the solution to their customers.

I write all forms of content using clever, educational and conversational copy at an affordable price.

As a Justice of the Peace (QUAL) you'll find me volunteering regularly in my local community.  


Connect with Me on LinkedIn


Support A Local Business

Shop Ipswich Logo

Copywriting and SEO Graduate

Australian School Of Copywriting Logo
The Recipe for SEO Success Graduate Logo

Memberships and Associations

Proud Copy Club member


Make Your Copy Count Today

Win valuable customers with a great copy

We Are Open

Monday—Friday: 8:30 AM–5:00 PM

Saturday: 11:00 AM–3:00 PM

Sunday: Closed

ABN:96866963717

Contact Me

Copy and Social Media Tips Straight To Your Inbox


© 2021 All Rights Reserved.