Video Marketing: Learn 7 Benefits For Your Business

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Video marketing isn’t new. Big brand corporations have been using this marketing strategy to launch campaigns and boost recognition since 2006.

However, in this age of information, a video is the content of choice for consumers. Now, every business is taking note and implementing video marketing into their marketing strategy.

Adding video marketing to your website or social media platforms allows you to communicate your messages in an engaging way. It does wonders for your SEO and builds credibility with consumers searching for businesses like yours.

2018 was a big year for video marketing but 2019 is set to be even bigger with solo entrepreneurs taking part. If you are a small business owner, then this is a great opportunity to stand out from your competitors.

Thinking about taking your content to another level? Here are 7 benefits to incorporating video marketing into your content.

1. Improve Search Ranking

Search engines like Google evaluate your page’s rank using these two factors: the type of content you have and the time users spend on your site.

Let’s face it, everyone has a certain preference for learning. Some are visual, some are auditory, others are kinaesthetic. Video content caters to visual and auditory learners to help them absorb the information that they are seeking. A good mixture of video and written content is a big tick from Google.

Time spent on your site is also an indication as to how informative your content is. Having said that, your video doesn’t have to be 20 minutes in length. You don’t want to run the risk of consumers clicking out of your video because it’s too long. It is better to have numerous 2-minute videos rather than one 20 minute video.

2. Helps Consumers Get The Most Out Of Your Products

This is especially important for e-commerce sites. More than half of shoppers say online videos have helped them in their decision-making.

If you are selling clothing, footwear, jewellery, etc, you will find that a product tour video will help consumers visualise themselves wearing the product. This approach is more persuasive than consumers examining a photo and taking a leap of faith to make the purchase.

This approach is more persuasive than consumers examining a photo and taking a leap of faith to make the purchase.  

Toni Wells Copywriter

If you are selling tools, appliances, etc, a demonstration video is incredibly effective to remove any residual doubt a consumer may have about using your product.

3. Showcases Your Personality

If you are a service-based business then you are no exception to video marketing. In fact, a short behind the scenes or meet the team video is just as powerful. It helps them to visualise working with you because your appearance showcases your personality, approach and eagerness to serve others.

4. Increases Your Brand Awareness

Consumers are likely to choose a business based on their reputation. Even if they haven’t heard of your business before, that’s okay because video marketing is incredibly powerful in creating brand awareness.

Conveying your message doesn’t have to be filmed at your desk. Filming can be done outdoors or a combination of both. Whatever you choose, just keep in mind that it has to be a reflection of your brand and your core values.

Keep the background similar to your website’s theme to reinforce your brand. For example, if your website’s theme is vibrant and full of colour, avoid filming a video with a minimalist background of white walls, white desk, white chairs, etc. This will only confuse consumers.

5. Increases Your Social Media Engagement 

Social media platforms are aware of the power that videos harness with users. Since videos are the most shared content, companies such as Facebook and Instagram are adding live features to adapt to this trend.

You can increase your social media engagement with announcement videos promoting special offers or humorous videos to reflect your personality. Anything that will be helpful or memorable to your social media followers.

6. Capitalises On Innovative Mobile Technology

Most of the online shopping or Googling is done on a mobile device. And it’s not hard to believe when you consider that almost everyone has one nowadays.

Users’ ability to watch videos on mobile devices is made possible thanks to the demand for faster bandwidth. Video marketing will only gain popularity as technology continues to improve the visual experience for its users; think of the new foldable screens by Samsung Galaxy F. The future of video marketing doesn’t appear to slow down any time soon.

7. Great Return On Investment (ROI)

An engaging video is not all about having a high-budget production. In fact, a simple short video with a well-written script makes all the difference. Explainer videos are known to help with conversions because of the educational aspect.

If you have several social media platforms, then you can make use of your video and upload it to your various channels. Increasing your exposure is made simple thanks to its shareability. A great return on investment indeed.

Video marketing is no doubt a great strategy to implement into your content. If you are stuck on what to say or need help with coming up with ideas for content, consider a copywriter to write your video script for you.

Are you in need of a script for upcoming video production? I’d love to help you! Send me a message here

Enjoyed this blog? Please leave a comment in the ‘Leave a reply’ text box below. I’d love to hear your thoughts.

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About Toni Wells

Toni Wells is a professional copywriter with a genuine desire to help businesses achieve their copy and content goals. Toni is also a Justice of Peace (QUAL) and volunteers once a month to help out her local community.


  1. These strategies are easy to follow. I hope I can implement those in the business. Thank you Toni Wells!

  2. It’s a shame you don’t have a donate button! I’d certainly donate to this brilliant
    blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google
    account. I look forward to brand new updates and will share this blog with my Facebook group.

    Chat soon!

    • Wow! Your comment has made my day 🙂 Thank you very much for your feedback.
      Actually, I’m in the process of implementing a blog subscribe option and a free resource page on my website. I hope to get these published as soon as possible.

      I really appreciate you taking the time out to write a comment. Have a wonderful day ahead.

      Warm regards,
      Toni Wells

  3. This information is invaluable. How can I find out more?

    • Thank you for your comment, I really appreciate it 🙂
      I recommend searching for local videographers in your area and ask them for more information.

  4. Impressive post specially the points you mentioned about the strategies could help me in my business. Some of the points were familiar to me and some them is very new for me.
    Thank you so much for sharing this post with us. I’ll follow your blog posts from today onward.
    Great Job!

    • Wow! Your comment has made my day 🙂
      I’m so pleased to hear that my blog has helped you. I really enjoy helping others out so thank you for letting me know your thoughts.
      I look forward to sharing more with you, going forward.
      Have a great day ahead.

      Warm regards,
      Toni Wells

  5. Saudações! Muito útil dentro deste post! É o muda pouco que fará as mais significativas mudanças.

    Obrigado por compartilhar!

  6. Saw the best article today!! Video marketing is surely very important. As it is trending all over the world. Thanks for this informative content.

  7. Wow its a very good post. The information provided by you is really very good and helpful for me. Keep sharing good information. I bookmark your blog because I found very good information on your blog!

  8. Creating product tour videos is so smart because it really helps potential customers understand the products more. My cousin is building an online company right now and he needs to think about how to get new customers. I think that he should talk to some professional video production teams to figure out if this route works for him.

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