Video marketing isn’t new. Big brand corporations have been using this marketing strategy to launch campaigns and boost recognition since 2006.
However, in this age of information, a video is the content of choice for consumers. Now, every business is taking note and implementing video marketing into their marketing strategy.
Adding video marketing to your website or social media platforms allows you to communicate your messages in an engaging way. It does wonders for your SEO and builds credibility with consumers searching for businesses like yours.
2018 was a big year for video marketing but 2019 is set to be even bigger with solo entrepreneurs taking part. If you are a small business owner, then this is a great opportunity to stand out from your competitors.
Thinking about taking your content to another level? Here are 7 benefits to incorporating video marketing into your content.
1. Improve search ranking
Let’s face it, everyone has a certain preference for learning. Some are visual, some are auditory, others are kinaesthetic. Video content caters to visual and auditory learners to help them absorb the information that they are seeking. A good mixture of video and written content is a big tick from Google.
Time spent on your site is also an indication as to how informative your content is. Having said that, your video doesn’t have to be 20 minutes in length. You don’t want to run the risk of consumers clicking out of your video because it’s too long. It is better to have numerous 2-minute videos rather than one 20 minute video.
2. Helps consumers get the most out of your products
This is especially important for e-commerce sites. More than half of shoppers say online videos have helped them in their decision-making.
If you are selling clothing, footwear, jewellery, etc, you will find that a product tour video will help consumers visualise themselves wearing the product. This approach is more persuasive than consumers examining a photo and taking a leap of faith to make the purchase.
This approach is more persuasive than consumers examining a photo and taking a leap of faith to make the purchase.
If you are selling tools, appliances, etc, a demonstration video is incredibly effective to remove any residual doubt a consumer may have about using your product
3. Showcases your personality
If you are a service-based business then you are no exception to video marketing. In fact, a short behind the scenes or meet the team video is just as powerful. It helps them to visualise working with you because your appearance showcases your personality, approach and eagerness to serve others.
4. Increases your brand awareness
Consumers are likely to choose a business based on their reputation. Even if they haven’t heard of your business before; that’s okay because video marketing is incredibly powerful in creating brand awareness.
Conveying your message doesn’t have to be filmed at your desk. Filming can be done outdoors or a combination of both. Whatever you choose, just keep in mind that it has to be a reflection of your brand and your core values. Keep the background similar to your website’s theme to reinforce your brand. For example, if your website’s theme is vibrant and full of colour, avoid filming a video with a minimalist background of white walls, white desk, white chairs, etc. This will only confuse consumers.
5. Increases your social media engagement
Social media platforms are aware of the power that videos harness with users. Since videos are the most shared content, companies such as Facebook and Instagram are adding live features to adapt to this trend.
You can increase your social media engagement with announcement videos promoting special offers or humorous videos to reflect your personality. Anything that will be helpful or memorable to your social media followers.
6. Capitalises on innovative mobile technology
Most of the online shopping or Googling is done on a mobile device. And it’s not hard to believe when you consider that almost everyone has one nowadays.
Users’ ability to watch videos on mobile devices is made possible thanks to the demand for faster bandwidth. Video marketing will only gain popularity as technology continues to improve the visual experience for its users; think of the new foldable screens by Samsung Galaxy F. The future of video marketing doesn’t appear to slow down any time soon.
7. Great return on investment (ROI)
An engaging video is not all about having a high-budget production. In fact, a simple short video with a well-written script makes all the difference. Explainer videos are known to help with conversions because of the educational aspect.
If you have several social media platforms, then you can make use of your video and upload it to your various channels. Increasing your exposure is made simple thanks to its shareability. A great return on investment indeed.
Video marketing is no doubt a great strategy to implement into your content. If you are stuck on what to say or need help with coming up with ideas for content, consider a copywriter to write your video script for you.
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