When you think of search engine optimisation, you automatically think of backlinks, keywords and blogging. While those are important, it’s only part of a much bigger SEO puzzle. Before you build your backlink profile or optimise your content with keywords, it’s important to get the basics right. And believe…
Let’s face it, when it comes to starting a small business, most of us look for ways to reduce upfront costs. We all know that Facebook is free, easy-to-use and quite frankly an attractive option in promoting a business. So why bother with a website? While social media platforms like…
A great website is the first piece of digital real estate that every business should invest in yet a staggering 50% of Australian businesses don’t have one. Believe it or not, the cost of having a website during the Web 1.0 era of the 1990s was more than $10,000! Nowadays,…
Discover the exciting world of SEO copywriting and the opportunities it brings to small businesses looking to establish their digital foothold. SEO is the acronym for search engine optimisation. SEO copywriting is a specialised form of online writing that covers the following: – Keywords – the words that users type…
Discover how blogging can help grow your podiatry practice with compelling contents to inspire and engage your audience while simultaneously growing your foot traffic on Google. It’s no secret that podiatry is one of the fastest growing health service provider. It’s also no secret that Australians are becoming picky when…
