In the world of social media, your content must be consistent and engaging. The problem with consistency is that at one point or another, you encounter a blank document and a blinking cursor. In other words, you run out of ideas. The key to writing consistent and engaging social media…
An email autoresponder is a sequence of emails that are automatically sent to your subscribers. An autoresponder is triggered by a specific event such as someone joining your email list, downloading a PDF or shopping cart neglect. The contents of your email autoresponder are created in advance and pre-set at…
A business blog is a marketing tactic that uses blogging to give your business more visibility and to build trust with prospects. Nowadays, they spend a lot of time researching products and services through content. This confidence-building exercise helps them to make a decision – of whether to purchase through…
Can a copywriter do more than just help you make a quick sale? Absolutely. To establish long-term sales, you need to build a relationship with prospects. That’s where content comes in. Content is the most critical element of any marketing campaign. It plays a key role in changing the customer’s…
Video marketing isn’t new. Big brand corporations have been using this marketing strategy to launch campaigns and boost recognition since 2006. However, in this age of information, a video is the content of choice for consumers. Now, every business is taking note and implementing video marketing into their marketing strategy….
Direct mail in this age of information sounds old-fashioned and a waste of time. Despite the enormous growth in digital marketing, there are a number of classic mediums that remain highly effective. In fact, over half of Aussies not only open their mail but take the time to read it…
Understanding the difference between the © & copy If you are like most people then you probably heard of the word copyright – the one symbolised with © which involves ownership of an artist’s work. What we will be covering is a different kettle of fish. Keep reading to understand the…
Discover how blogging can help grow your podiatry practice with compelling contents to inspire and engage your audience while simultaneously growing your foot traffic on Google. It’s no secret that podiatry is one of the fastest growing health service provider. It’s also no secret that Australians are becoming picky when…
