If you would like to diversify your sales lead, then SEO is an important marketing strategy to have.

Indeed, word-of-mouth is an effective method to attract new customers but in this age of information, SEO does all the talking.

The purpose of SEO is to increase the quality of organic traffic to your website and blog posts.

But, what is quality?

Quality simply means the right type of traffic – so no tyre kickers. 

And that is just one of the benefits of SEO.

Through research, an SEO copywriter finds the questions your target market is asking.

Combine that with technical skill and creative flair – your brand becomes the answer to their problem.

As an SEO copywriter, I write content with two end-goals in mind:

• Content is strategically written to position well in organic search (Google), and
• Content must reach the intended target market (humans).

• Ethical Google-approved SEO techniques (no keyword stuffing)
• Engaging, conversational optimised copy that pulls your customers in
• Spying on your competitors using clever tactics
  (don’t worry, it’s an ethical practice)
• Jargon-free copy that makes sense to your target market
• An easily searchable website
• Informative content that builds traffic