Discover how blogging can help grow your podiatry practice with compelling contents to inspire and engage your audience while simultaneously growing your foot traffic on Google.
It’s no secret that podiatry is one of the fastest growing health service provider.
It’s also no secret that Australians are becoming picky when choosing a provider. Why? Because in a crowded marketplace, consumers have options at their very fingertips.
Digitally speaking, there are ways in which your practice can foster a relationship with your audience and build credibility with your brand through quality content. I’m talking about blogs.
More and more medical practices are getting on board with blogging and are reaping the benefits.
If your practice deals with aged care facilities then you’re probably wondering how can blogging foster a relationship with aged care patients, that are, for the most part, computer illiterate? Good question! As a former practice manager, my dealings were split between the patient’s Enduring Power of Attorney (EPA) and aged care facility staff. This means that your blog can be of value in terms of its relevance and informative intent to social and support communities alike.
Consider the following users benefiting from your blog:
- patient’s immediate and extended family members
- nurse managers
- facility managers
In the instance of servicing patients from medical centres, then the same principle applies but with general practitioners, nursing staff, admin staff, etc. This is only made possible because blogs are shareable content.
Here’s how blogging can help grow your practice.
Improve your search rank on Google
All search engines such as Google, Bing and Yahoo! use algorithms (mathematics) to provide what they deem the most relevant content (blog posts rated highly) to their users.
What does Google deem as relevant to the user?
- Long tail keywords
- Quality (expertise, authoritativeness, trustworthiness)
They all play a part in search ranking.
Improve your foot traffic (no pun intended)
Blogs are a major source for driving traffic to your website. It goes hand-in-hand with the above point.
Blogs encourage users to visit your site. Thus, posting regular quality blogs will improve with your website’s rank on Google.
Boost your credibility
When users are searching for a product or service, they are looking for a company that has an authoritative voice.
By having factual, quality and regular content that complies with Podiatry Board of Australia Social Media Policy, your practice will appear credible to users.
Indeed, one aspect that should not be overlooked in the medical field.
Share your expertise
The medical and technological landscape is constantly evolving. Thus, practitioners will have so much knowledge to share in this space.
Blogging is a great way to educate people by sharing your expertise. As a result, you’ll find that your blog will gain trust among users. Trust can’t be bought. Trust is earned.
As mentioned before, a blog is a shareable content and when you think about it, approximately 60% of the population subscribe to Facebook.
Not only will your blog sustain a following by providing valuable content but it’s also a great marketing tool for fostering potential relationships as well.
Consumers like to “test the waters” before committing to a product or service – blogs provide a “porthole” into what your practice has to offer.
Invest in an SEO copywriter
I can say from experience that admin staff are stretched for time and resources, particularly in a small business environment where the practitioner is also taking on admin tasks.
Creating content requires time.
Creating quality SEO backed content requires skill.
It’s not as easy as you think. Trust me.
Consider an SEO copywriter to help grow your podiatry practice by creating compelling contents to inspire and engage your audience while simultaneously growing your foot traffic on Google.
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Owner practitioners: Do you have some copy or content goals that you want to achieve? I’d love to help you! Send me a message at firstname.lastname@example.org