I’m sure you have plenty of questions to ask so I’ve addressed FAQs on copywriting, SEO copywriting, pricing, the process etc.
And if you don’t find your question here, just send me a message through Contact or call 0431 582 340.
What is a copywriter?
A copywriter writes the text (copy) for the purpose of advertising or other forms of marketing. In other words, a copywriter is a salesman in print.
A copywriter gets you (business owner/professional) a potential client to take a specific action whether they are making a purchase or subscribing to your email list.
Why hire a copywriter?
Owning a business is hard work and when it comes writing your own marketing material, it requires time, effort and skill in persuasive writing. You’ll find that hiring a copywriter will save you time, money and headaches.
Why hire a freelance copywriter?
Some advertising agencies outsource a copywriter which means that you’ll be paying more as a result of mark-up fees. In other words, hiring a freelance copywriter will not only fit into your budget but you’ll get more copy for less money without sacrificing quality. You can’t lose.
What is SEO?
It’s the acronym for Search Engine Optimisation. SEO is basically the process of boosting the online visibility of a website or a web page.
Why hire an SEO copywriter?
Every business aims to be on page 1 of Google. As the saying goes: “the best way to hide a dead body is on page 2 of Google”. The quote is a tad on the outlandish side but it just emphasises that page one visibility is key.
An SEO copywriter analyses, reviews and implements changes to a website so they are optimised by way of improving its rank on Google, thus producing more customers. Just to be clear, we are talking about improving rank organically i.e no pay per click ads. You’ll find that SEO copywriters will not guarantee page 1 placement overnight but the techniques applied will improve a website’s rank over time.
What do you mean by quality copywriting?
It simply means to sell your product/service that maintains your business’ value and integrity. Credibility is everything to me which is why I avoid hype words.
Of course, it is up to you as the business owner as to how you want your copy to appear. But, as always, I will give you my professional opinion on matters pertaining to marketing.
What mediums can you work with?
- Social media content
- Email and hard-copy newsletters
- Brochures, sales letter and direct mail packages
- Print advertisements – print and press
- Radio and tv commercials
What type of product or services do you write copy?
I write copy for any product or service. In fact, all of my clients have been from different industries: wedding, motorcycle and podiatry.
Do you specialise in a particular sector?
Yes. I specialise in Podiatry Copywriting. Click here for more information
How much do you charge?
My prices vary depending on the type of project and size. Click here to request a quote
What is the process of enquiry to publication?
To make it easy for you, I’ve listed the process on the bottom of my homepage. Click here to read the process
Is the price negotiable?
I would like to direct you to my copywriting packages.
My copywriting packages are well-priced for the small business owner.
Do you require payment before work is published?
Yes, when we reach step 4 of the process.
Does a copywriter need to have an accreditation?
No. The copywriting industry is one of the few industries that does not have a formal accreditation body recognised by Australian training authorities.
Copywriters are hired because we create great ads, not because we have a degree in marketing or in creative writing.
Have you completed a copywriting course?
Yes, I have and I’m happy to provide details upon request.
Before copywriting, what did you do for work?
During my 14 year career, I worked in various roles of various industries where I was promoted in almost every job I held.
See About for more information.
Before moving into freelancing, I was a clinical practice manager and prior to that, I was a personal assistant and minute secretary. In other words, I know a thing or two about writing.
I never hired a freelancer before, why should I trust you?
I’m a Justice of the Peace (QUAL) for the state of Queensland. You can find me volunteering at the Mt Ommaney Shopping Centre every second Saturday of each month.
Come and say hi if you’re in the area.