One of the biggest challenges of email marketing is building your email list.
Why is it so important to work on your list?
The truth is that every person who subscribes to your list is a potential customer.
This means that they have expressed interest in what your business has to offer.
But what if they’re not ready to buy?
Put simply, not everyone will be. But, your email sequence warms them up to the idea of buying from you.
So just one email isn’t going to do the selling for you.
It requires several emails to get the momentum going.
Think of email copywriting as taking your prospects on a digital journey.
Provide them with value and quality content along the way – and when the time is right they’ll make a purchase.
In case you don’t know what an email sequence or autoresponder is, read 5 ways to keep readers engaged.
You’ll be presented a word document with the following:
– Version control table
– Table of contents
– Email copy series
View my portfolio for a sneak peek at my clients’ work.
Just like your social media, timing is everything.
This means that your messages are spaced out beautifully.
This is relevant under the Spam Act.
Your email copy has a variety of topics to keep them looking forward to the next one.
The key to keeping readers engaged is to provide value.
In doing so, you build their trust and an emotional connection, which increases your conversion rate.
I have some clever techniques that help improve your conversion and click-through rates.
The biggest mistake that people make is not focusing the content on their customers.
Your email copy speaks to them just like an email from a friend.
So more focus on your consumers and less on your business.
Your call-to-actions are purposeful, driving your goal home.
I’m a friendly and experienced Brisbane-based copywriter helping businesses and brands by positioning them as the solution to their customers.
I write all forms of content using clever, educational and conversational copy at an affordable price.
As a Justice of the Peace (QUAL) you'll find me volunteering regularly in my local community.
Win valuable customers with a great copy