• Direct Mail Copywriting

Is Direct Mail Dead?


Not at all.

Despite this digital age that we live in, direct mail is a personal medium and is still favoured by many.

The truth is, people, love tangible devices – think brochures, flyers and direct mail letters.

Companies such as 24-hour gyms, real estate agencies and veterinary clinics use this medium to connect with prospects and customers alike.

Direct mail has many advantages for a variety of reasons

  • Generate new sales

  • New product/service announcement

  • Follow up with enquiries

  • Conduct research surveys

  • Build goodwill

  • Renew memberships, subscriptions, service contracts and insurance policies

  • Keep in touch with former customers

  • Distribute information, product samples and news

A standard direct mail package contains the following:

  • a letter,

  • a brochure,

  • a designer envelope;

  • and a reply card. 

But, of course, this format will vary depending on your objective.

Direct Mail Copywriting Elements


Attention-grabbing headline

A great headline is a deciding factor. It determines whether your message is worth reading.

 

Customer-focused

The benefits of writing to your target market create a point of difference and attract a niche market. 

Benefit-driven

Besides wanting to know what the product/service is and what it does, your customers also want to know how it can benefit them.

Clear call-to-action

Never assume customers know what the next steps are because 9 times out of 10, they don’t.

Compelling offer

A great offer removes residual doubt from consumers.


About Toni Wells Copywriter

Toni Wells Copywriter

Toni Wells Copywriter is a friendly and experienced service helping you to position your brand as the solution to your customers through the use of clever, conversational copy and intriguing articles.

Personal side note:
Toni is a Justice of the Peace (QUAL)  and volunteers regularly in her local community.  


Connect with Me on LinkedIn


Copywriting and SEO Graduate


Make Your Copy Great Again

The first step to winning valuable customers is to get in touch

We Are Open

Monday—Friday: 8:30 AM–5:00 PM

Saturday: 11:00 AM–3:00 PM

Sunday: Closed

ABN:96866963717

Contact Me

Copy and Social Media Tips Straight To Your Inbox


© 2020 All Rights Reserved.