Is Direct Mail Dead?
Not at all.
Despite this digital age that we live in, direct mail is a personal medium and is still favoured by many.
The truth is, people, love tangible devices – think brochures, flyers and direct mail letters.
Companies such as 24-hour gyms, real estate agencies and veterinary clinics use this medium to connect with prospects and customers alike.
Direct Mail Copywriting Elements
Attention-grabbing headline
A great headline is a deciding factor. It determines whether your message is worth reading.
Customer-focused
The benefits of writing to your target market create a point of difference and attract a niche market.
Benefit-driven
Besides wanting to know what the product/service is and what it does, your customers also want to know how it can benefit them.
Clear call-to-action
Never assume customers know what the next steps are because 9 times out of 10, they don’t.
Compelling offer
A great offer removes residual doubt from consumers.
About Toni Wells
I’m Toni Wells, an experienced and friendly Brisbane Copywriter. I help small-to-medium businesses by positioning your brand as the solution to your customers through the use of smart, conversational copy and intriguing articles
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Copywriting and SEO Graduate
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