Not at all.
Despite this digital age that we live in, direct mail is a personal medium and is still favoured by many.
The truth is, people, love tangible devices – think brochures, flyers and direct mail letters.
Companies such as 24-hour gyms, real estate agencies and veterinary clinics use this medium to connect with prospects and customers alike.
Generate new sales
New product/service announcement
Follow up with enquiries
Conduct research surveys
Renew memberships, subscriptions, service contracts and insurance policies
Keep in touch with former customers
Distribute information, product samples and news
a designer envelope;
and a reply card.
But, of course, this format will vary depending on your objective.
A great headline is a deciding factor. It determines whether your message is worth reading.
The benefits of writing to your target market create a point of difference and attract a niche market.
Besides wanting to know what the product/service is and what it does, your customers also want to know how it can benefit them.
Never assume customers know what the next steps are because 9 times out of 10, they don’t.
A great offer removes residual doubt from consumers.