Is Direct Mail Dead?
Not at all.
Despite this digital age that we live in, direct mail is a personal medium and is still favoured by many.
The truth is, people, love tangible devices – think brochures, flyers and direct mail letters.
Companies such as 24-hour gyms, real estate agencies and veterinary clinics use this medium to connect with prospects and customers alike.
Direct Mail Copywriting Elements
Attention-grabbing headline
A great headline is a deciding factor. It determines whether your message is worth reading.
Customer-focused
The benefits of writing to your target market create a point of difference and attract a niche market.
Benefit-driven
Besides wanting to know what the product/service is and what it does, your customers also want to know how it can benefit them.
Clear call-to-action
Never assume customers know what the next steps are because 9 times out of 10, they don’t.
Compelling offer
A great offer removes residual doubt from consumers.
Hi, I’m Toni Wells
A friendly and experienced Brisbane Copywriter helping you to position your brand as the solution to your customers through the use of clever copy and content.
On a personal side note, I’m a Justice of the Peace (QUAL) and volunteer regularly in my local community.
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