Not at all.
Despite this digital age that we live in, direct mail is a personal medium and is still favoured by many.
The truth is, people, love tangible devices – think brochures, flyers and direct mail letters.
Companies such as 24-hour gyms, real estate agencies and veterinary clinics use this medium to connect with prospects and customers alike.
Generate new sales
New product/service announcement
Follow up with enquiries
Conduct research surveys
Renew memberships, subscriptions, service contracts and insurance policies
Keep in touch with former customers
Distribute information, product samples and news
a designer envelope;
and a reply card.
But, of course, this format will vary depending on your objective.
A great headline is a deciding factor. It determines whether your message is worth reading.
The benefits of writing to your target market create a point of difference and attract a niche market.
Besides wanting to know what the product/service is and what it does, your customers also want to know how it can benefit them.
Never assume customers know what the next steps are because 9 times out of 10, they don’t.
A great offer removes residual doubt from consumers.
I’m Toni Wells, an experienced and friendly Brisbane Copywriter. I help small-to-medium businesses by positioning your brand as the solution to your customers through the use of smart, conversational copy and intriguing articles
The first step to winning valuable customers is to get in touch