Few businesses can’t communicate without some kind of printed sales literature to hand out to customers and prospects. Organisations such as travel agencies, industrial manufacturers, insurance agencies, education institutions and many others depend on printed advertising to help make the sale. The one thing that these companies have in common…
Can a copywriter do more than just help you make a quick sale? Absolutely. But in order to establish long-term sales, you need to build a relationship with prospects. That’s where content comes in. Content is the most critical element of any marketing campaign. It plays a key role in…
Video marketing isn’t new. Big brand corporations have been using this marketing strategy to launch campaigns and boost recognition since 2006. However, in this age of information, a video is the content of choice for consumers. Now, every business is taking note and implementing video marketing into their marketing strategy….
Direct mail in this age of information sounds old-fashioned and a waste of time. Despite the enormous growth in digital marketing, there are a number of classic mediums that remain highly effective. In fact, over half of Aussies not only open their mail but take the time to read it…
Let’s face it, when it comes to starting a small business, most of us look for ways to reduce upfront costs. We all know that Facebook is free, easy-to-use and quite frankly an attractive option in promoting a business. So why bother with a website? While social media platforms like…
A great website is the first piece of digital real estate that every business should invest in yet a staggering 50% of Australian businesses don’t have one. Believe it or not, the cost of having a website during the Web 1.0 era of the 1990s was more than $10,000! Nowadays,…
Discover the exciting world of SEO copywriting and the opportunities it brings to small businesses looking to establish their digital foothold. SEO is the acronym for search engine optimisation. SEO copywriting is a specialised form of online writing that covers the following: Keywords – the words that users type into…
Hiring a freelance copywriter should be treated like a job interview. Knowing what to ask and look for will help you in the decision making process. If this is your first time or you simply need a refresher in the types of questions to ask or things to look for…
Understanding the difference between the © & copy If you are like most people then you probably heard of the word copyright – the one symbolised with © which involves ownership of an artist’s work. What we will be covering is a different kettle of fish. Keep reading to understand the…
