In the world of social media, your content must be consistent and engaging. The problem with consistency is that at one point or another, you encounter a blank document and a blinking cursor. In other words, you run out of ideas. The key to writing consistent and engaging social media…
Perhaps your interest in this topic is driven by an increase of success stories generated by press releases over the years. Therefore, you are at a point where you are thinking about public media strategies for your business. Although many have heard of the term before, few know how and…
An email autoresponder is a sequence of emails that are automatically sent to your subscribers. An autoresponder is triggered by a specific event such as someone joining your email list, downloading a PDF or shopping cart neglect. The contents of your email autoresponder are created in advance and pre-set at…
Working with a freelance copywriter should be treated as a professional partnership. The client provides the information and the copywriter provides the copy. Together, both partners benefit by selling more because of this healthy partnership. For a mutually agreeable relationship to work, both must be comfortable and on the “same…
A business blog is a marketing tactic that uses blogging to give your business more visibility and to build trust with prospects. Nowadays, they spend a lot of time researching products and services through content. This confidence-building exercise helps them to make a decision – of whether to purchase through…
Few businesses can’t communicate without some kind of printed sales literature to hand out to customers and prospects. Organisations such as travel agencies, industrial manufacturers, insurance agencies and many others depend on print advertisements to help make a sale. The one thing that these companies have in common is that…
Can a copywriter do more than just help you make a quick sale? Absolutely. To establish long-term sales, you need to build a relationship with prospects. That’s where content comes in. Content is the most critical element of any marketing campaign. It plays a key role in changing the customer’s…
Video marketing isn’t new. Big brand corporations have been using this marketing strategy to launch campaigns and boost recognition since 2006. However, in this age of information, a video is the content of choice for consumers. Now, every business is taking note and implementing video marketing into their marketing strategy….
Direct mail in this age of information sounds old-fashioned and a waste of time. Despite the enormous growth in digital marketing, there are a number of classic mediums that remain highly effective. In fact, over half of Aussies not only open their mail but take the time to read it…
Let’s face it, when it comes to starting a small business, most of us look for ways to reduce upfront costs. We all know that Facebook is free, easy-to-use and quite frankly an attractive option in promoting a business. So why bother with a website? While social media platforms like…
