• Brochure copywriting

Is Brochure Copywriting Still Relevant In This Digital Age?


This is a question that business owners often ask.

The answer is yes.

People love tangible devices – and brochures are one of them.

Organisations that use brochures:

  • Real estate agencies
  • Insurance companies
  • Veterinary clinics
  • Industrial manufactures
  • Tour guides

A standard brochure usually covers the who, what, where, when, why and how questions.

Brochure Copywriting Elements

Below is only a sample of what can be published in your brochure.


Format

The two most common brochure sizes are A4 and A5.

Number of pages

Two things to brainstorm are the main points to include in your brochure and types of images you want to use.

This will help you to determine the number of pages required.

Front cover

You’ll receive some suggestions on what to place on the front cover.

List of contents

This is only required for brochures that are 8 pages or more in length. 

Product/service info

This is the section that your consumers pay close attention to.

Testimonials

Never underestimate the power of testimonials.

Business information

This section is a good opportunity to state how long your business has been trading or your philosophy.

Location

A must-have piece of information.

A clear call-to-action

Never assume customers know what the next steps are because 9 times of out 10, they don’t.


About Toni Wells

I’m Toni Wells, an experienced and friendly Brisbane Copywriter. I help small-to-medium businesses by positioning your brand as the solution to your customers through the use of smart, conversational copy and intriguing articles


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