9 Exciting Ways To Engage & Grow Your Following On Social Media

Close up picture of Facebook like button on a keyboard.

In the world of social media, your content must be consistent and engaging.

The problem with consistency is that at one point or another, you encounter a blank document and a blinking cursor.
In other words, you run out of ideas.

The key to writing consistent and engaging social media content is to include a mixture of self-promotional, educational and user-generated content. User-generated content means that your users create the content themselves.

Below is a list of 9 social media content ideas to help you boost engagement and grow your following.

1.        Blog Quotables

Select one or two sentences from your blog articles and turn them into quotable posts to share. Do this regularly as part of your social media content strategy to pique interest from readers and encourage them to read your website content.

Canva and Crello are online graphic design tools that give you access to photographs, graphics, fonts and a variety of templates from social media content to invoices. Both tools are free and easy-to-use.

2.        Q&As

Prospects have a lot of questions about your product/service, especially when they are at the stage of research.
To assist them through this process, create a series of posts to answer commonly asked questions.

A simple, yet effective way to increase participation is to get them to ask you a question so you can provide an answer in a follow-up post.

3.        Behind-The-Scenes Snapshots

Promoting a service-based business can be hard due to its intangibility nature. The reason why behind-the-scenes snapshots work well is that it gives prospects a sense of what it is like to work with you.

Always accompany your snapshots with a couple of sentences to provide context.

4.        How-To-Guides For Product-Based Businesses

Educational content is a no-brainer when it comes to providing value to prospects. To make how-to-guides shareable for social media platforms, take some of the information from an existing e-book or email autoresponder and turn it into a series of post.
This technique is called re-purposing.  

5.        Tips For Service-Based Businesses

Finding topics to write about can be difficult at times.
The best way to tackle this is to think in the shoe of your prospect: What information can they take away from your page that would make their lives easier or happier?
For example, you offer a course on public speaking, so, therefore, your tips can be on breathing techniques, preparedness, etc. 

The information you provide is not only helpful but it also gives them an insight as to what they can expect through your paid services.
Sometimes, you have to give away free valuable information in exchange for building trust.

Sometimes, you have to give away valuable information in exchange for building trust.

Toni Wells Copywriter

6.        Client Success Stories

Now and then, users want to know what your product/service has done for your past clients.
Client success stories provide credibility and should be part of your social media content strategy.
If possible, include a profile picture of your client along with his/her statement to give a face to the name.

7.        Video Contest

Run a competition wherein people can send in their video testimonials of your product/service. You’ll find that video testimonials hold more value than the prize you’re giving away.

8.        Industry Updates

Every industry is influenced by the ever-changing technological landscape. Put simply, technology affects a buyer’s attitude, experience and interaction; think Uber Eats. 

Empower users with up-to-date information to create a sense of reassurance as the ‘go-to’ brand for industry updates.
A way for you to source this information is to subscribe to Think With Google.

9.        Polls

Engagement is the name of the game in the world of social media content, which is why polls work a treat.

Use polls to gain insights from users by asking them what they would like to see or test them with what they have learned from your page since subscribing.

In short, include a mixture of self-promotional, educational and user-generated content to boost engagement and increase your following.

Do you have content goals that you want to achieve? I’d love to help you! Send me a message here

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About Toni Wells

Toni Wells is a professional copywriter with a genuine desire to help businesses achieve their copy and content goals. Toni is also a Justice of Peace (QUAL) and volunteers once a month to help out her local community.

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