A great website is the first piece of digital real estate that every business should invest in yet a staggering 50% of Australian businesses don’t have one.
Believe it or not, the cost of having a website during the Web 1.0 era of the 1990s was more than $10,000! Nowadays, you can host a site for less than $5 per month or register a domain name for under $15 per year.
Fees aside, let’s take a look at 7 reasons why small businesses must have a website.
1. Your Digital Footprint Matters
You can’t foster a relationship without words and in this age of information, customers expect to see a website.
You can’t foster a relationship without words and in this age of information, customers expect to see a website.Toni Wells Copywriter
When you think about it, customers are constantly roaming the web in search of businesses like yours so chances are that they will choose one that has a website over one that doesn’t.
It is that simple.
2. Provides Credibility
Place yourself from a buyer’s perspective; would you question a business’ existence if you came across one without a website? Indeed word of mouth and business cards are an essential part of advertising; however, the information doesn’t travel as fast as it would take to search the web.
Quite simply, a website is the ultimate credible medium at your disposal.
3. Builds Trust
90% of consumers read online reviews before visiting a business. You can rely on review sites to host these for you but why not make it easy for customers to read reviews and information on your products/services in one area?
Remember, it’s all about making peoples’ lives easier.
4. Eliminates Tyre Kickers
Every business experiences tyre kickers which can drain your valuable time. An informative website will separate the serious from the not-so-serious when it comes to doing business.
5. A Powerful Marketing Tool
You can implement tools such as a landing page to market directly to past and future customers.
A landing page is built to drive traffic for a specific marketing campaign goal such as signing up to your email newsletter.
Email marketing isn’t ALL about sales. Indeed the end goal is to get a sale but the major point to email marketing is about customer relations. Think of it as inviting people on a digital journey. Once you have them aboard, you can nurture that journey with informative content to make their life easier/richer/happier.
6. Instant Updates
It’s no secret that Google loves fresh content.
From an SEO perspective, fresh content is an important factor for improving your website’s rank. Unlike print advertisements, updating your site is instant and easy to do. It is a win-win situation.
7. The Roots Of All Content
A website should be the trunk of all content. Think of it as a tree with the roots representing different content and your site being the trunk. In other words, any information that customers read about your business whether it be from a newsletter or brochure should direct them back to your site for more information.
All in all, a website is one of the best long-term investments your business can have. It is a powerful marketing tool to foster relationships between past and future customers, provides credibility, builds trust and eliminates tyre kickers. Lastly, it is a convenient medium for updating content.
Remember, good things take time, therefore, speak to an SEO copywriter to establish your digital footprint today.
Do you have content goals that you want to achieve? I’d love to help you! Send me a message here
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