When you think of search engine optimisation, you automatically think of backlinks, keywords and blogging.
While those are important, it’s only part of a much bigger SEO puzzle.
Before you attempt to build your backlink profile or submit your article as a guest blogger, it’s important to get the basics right.
And believe it or not – these changes make a big difference, simply because they provide a solid foundation for an optimised website.
Want to know how to improve your search engine ranking?
Below are 5 ways that you can implement today.
1. Improve Search Engine Ranking With ALT Text Optimised Images
We have all heard the saying: “A picture tells a thousand words.”
This is especially true for users and search engines, particularly Google.
You see, Google’s main focus is to please its users. That is why optimising your images using ALT Text is important.
The reason being is that it benefits vision-impaired users as they use a device called a screen reader, which reads the text of an image.
To optimise your image, describe what the image is in 125 characters or less.
And in case you’re wondering, going over the limit does not result in your site being penalised.
It just means that the screen reader will cut it off.
Now, let’s say you have an image of a person, describe the who, what and where of the person.
– Who is the person?
– What are they doing?
– What is the scenery like?
Below is an example:
ALT = “Businessman wearing a striped collared shirt sitting on a chair holding an iPad and pencil”
For an image of a product, describe the colour, size, shape, pattern, etc.
If you get stuck, use Moz’s guide to help you to write the perfect ALT Text.
You can find this feature in the image editor of any website development platform.
2. Improve Search Engine Ranking With Faster Loading Speed
Let’s face it – no one likes a slow website.
It’s important to note that having a slow website should not be dismissed as something different from waiting to be served at a drive-through.
Keeping in mind that Google’s main focus is to please its users, therefore, a 5+ second page loading speed will harm your ranking.Toni Wells Copywriter
Sounds ridiculous, right?
Consider the following research from Google regarding mobile page speed.
Source: Think With Google
A bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page.
Although the term ‘probability’ was used, it still doesn’t provide much comfort.
At this point, you may be thinking: “Wow, people are impatient.” but that’s the reality of what we are dealing with.
Therefore, aim to have a loading speed of fewer than 4 seconds.
Now, many factors can cause a slow website but a common problem is the size of the images used. The solution is to compress your images. TinyPNG is an online tool that does exactly that. All you have to do is upload your images and it will compress them for you.
It’s that easy.
To take the guesswork out of finding the problem areas, test your website using Pingdom.
It’s a free online tool that analyses your site and provides a list of recommendations to improve speed.
3. Improve Search Engine Ranking With Header Tags
One of the copywriting basics to grapple is to break up text (copy) with the use of headlines, bullet points and white spaces.
The benefit is twofold: it’s easier to read thereby reducing your bounce rate.
Use the H1 tag for your main headline, H2 for your second headline, so on and so forth.
Below is an example of header 1 and 2 tags applied to each headline:
You can find this feature in the text editor of any website development platform.
4. Improve Search Engine Ranking With A Mobile-Friendly Site
It’s no secret that Australians are conducting online research and making purchases from their smartphones more than ever before.
Since this is a growing trend in other parts of the world, search engines now prioritise mobile-friendly websites in the search results.
A mobile-friendly site simply means that you can view a website from a mobile device without having to zoom or pinch to read the text.
Google has a tool called a Webmaster Tool that allows you to test your website and receive recommendations on problem areas.
All you have to do is enter your URL address and click ‘TEST URL’.
Click here to have yours tested.
5. Improve Search Engine Ranking To Cater To The Auditory And Visual Learners
You have read from previous points that there is a correlation between the length of time that users spend on your site and your ranking.
A way to get users to stay longer is to add multimedia content.
Multimedia content refers to video or audio.
The benefit is more than just improving your search engine ranking, it also helps the visual and auditory learners.
Youtube is the best platform to get a step-by-step guide on how to add multimedia content to your website. Simply type in the search bar:
How to add video/audio to [insert type of website i.e. WordPress]
In short, create a solid foundation with the use of the free online tools mentioned in this blog to improve your search engine ranking today.
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